Faithful readers know that we at IRN were quite taken with the original Kia Soul commercial featuring hip hamsters in a hot red Kia Soul cruising past humdrum hamsters spinning on their cage wheels. A large part of its charm was the element of surprise and creativity in making the point that this vehicle was something out of the ordinary. The question now is, 'do the hamsters have legs?' in the advertising sense of the phrase. For some of us, it's time to move on... Watch the latest iteration below and tell us what you think - does this commercial work for you?